Google Instant and SEO/SEM (at evolt.org)

Written this past weekend and live today, my latest article at evolt.org is available: Google Instant and SEO/SEM

There's quite the potential for change that this seemingly simple user interface change could have, both on user behavior and money spent on SEM/SEO. The next few weeks may prove to be very interesting.

If you are new to Google Instant (what's that, you're in one of those corporate environments that standardized on IE6 ten years ago and you cannot upgrade?), you can get an overview at the official announcement on the Google Blog, or you can watch the (self-congratulatory) video Google provided.